Born to Play

Fireman Sam Figures by Born to Play

Fireman Sam Figures by Born to Play



Born to Play Fireman Sam figures predate those of Character Options but are still widely available.

Born to Play Fireman Sam Figures

Born to Play Fireman Sam Figures

Born to Play was a trading name of Entertainment Rights plc that was subsequently acquired by toy company Martin Yaffe International. Martin Yaffe themselves entered administration in July 2010.

Born to Play made a wide range of Fireman Sam figures and toys.

Fireman Sam Figure Collection

Fireman Sam Figure Collection


The Fireman Sam Figure Collection by Born to Play features Fireman Sam, Penny, Tom Thomas, Nurse Flood and Norman Price. It’s worth noting that these figures are larger than the Character Options Fireman Sam figures so they are definitely not compatible with Character’s range of Fireman Sam vehicles.
Fireman Sam Figures by Born to Play

Fireman Sam Figures by Born to Play

The Born to Play Fireman Sam figures are easily told apart as they have curved hands and fingers, rather than the straight fingers you see on the Character range of figures.

Vintage Fireman Sam Figures

Vintage Fireman Sam Figures

Born to Play in fact released a Fireman Sam in two different scales. Though different sizes the figures are otherwise very similar. Both have some basic articulation; they can sit or stand. The taller Sam has no makers marks to help with identification.

Vintage Fireman Sam Figures

Vintage Fireman Sam Figures - one is marked '2005/S4C Prism'

To go with the figures, Born to Play released a good range of Fireman Sam vehicles. Chief amongst these was of course Friction Jupiter with Sam figure. Others in the range were Friction Venus with Penny, Rescue Vehicle with Tom, and, Mountain Rescue Helicopter with Tom.

Born to Play also released a bumper Fireman Sam Rescue Playset with Rescue Helicopter, Rescue Vehicle, Jupiter, Fireman Sam figure and Fireman Sam helmet. The larger Emergency Vehicle Playset included an Ambulance and came with Nurse Flood, Tom Thomas, Penny and Sam figures.

Fireman Sam Toys by Born to Play

Fireman Sam Toys by Born to Play

Another release from Born to Play was the Snaptrax Fireman Sam Station Playset. The Snaptrax playset includes Fireman Sam, Penny Morris and Norman Price figures plus Venus, Jupiter, a Firestation and a ‘burning’ building. Interconnecting track pieces join the playset which includes light and sound effects.

Snaptrax Fireman Sam Fire Station Playset

Snaptrax Fireman Sam Fire Station Playset


It’s easy to tell which are the Snaptrax figures as their legs are joined rather than separate, articulating at the hips.

Snaptrax Fireman Sam Figures

Snaptrax Fireman Sam Figures


Born to Play Fireman Sam figures are still widely available; though collectable they are not rare at all.