Our privacy policy sets out how uses and protects any information given by you when using the Fireman Sam Toys website. is committed to ensuring that your privacy is protected. You can be assured that any information provided will only be used in accordance with this privacy statement.

How we use cookies uses ‘cookies’. The cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. uses traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs.

Third party advertisers, including Google, may use cookies to tailor web adverts on this site based on your prior searches and search history.

Google uses the DoubleClick cookie to serve ads based on your visit to this and other websites. You can choose to opt out of Google’s interest-based advertising. Learn more at Google Ads Preferences Manager. may also from time to time show advertisements from third party sites we have chosen to affiliate with. Affiliate links use cookies to track sales and award commission payments to affiliates.

Overall, cookies help provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the humftoys website.

Links to other websites may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.